Thunderobot Company Profile

Established in 2014, Thunderobot is an innovative company born out of the “maker culture” ¹, invested in and incubated by the Haier Group under the “RenDanHeYi” model². As a full-scenario esports equipment brand, Thunderobot is dedicated to providing users with top-tier quality and aesthetically pleasing high-end esports equipment solutions, thus ensuring an ultimate user experience. Concurrently, the company adheres to the dual-driven strategy of “Esports + ITAI³”, deeply integrating domestic ITAI³, thus establishing a “second growth curve.”

On December 23, 2022, Thunderobot was listed on the Beijing Stock Exchange (stock symbol: Thunderobot, stock code: 872190), making it the first publicly traded company in the esports equipment sector on the exchange.

In the field of esports, Thunderobot adheres to the product development philosophy: “No Interaction, No Development; No Public Testing, No Product Launch.” The company has created two major esports hardware brands, “Thunderobot” and “Machenike,” developing an assortment of esports hardware equipment focused primarily on gaming laptops, desktop computers, and computer peripherals. Thunderobot actively collaborates with partners to create new formats in the esports industry, such as esports rooms, esports hotels, esports tournaments, and esports industrial parks, continuously expanding the boundaries of the esports ecosystem.

In the field of ITAI³, Thunderobot and Haier products comprise laptops, desktop computers, mini PCs, all-in-one computers, thin clients, servers, storage, and cloud terminals, that have been widely adopted in eight major industries including finance, government, education, and healthcare. They have won bids for hundreds of projects from Industrial Bank, China Minsheng Bank, Ping An Insurance, China Mobile, various levels of government, domestic universities. Consequently, Thunderobot has evolved into a significant player in China’s ITAI³ industry.

Since its establishment, Thunderobot has won numerous honors, including the National High-tech Enterprise, China Computer Industry Development Achievement Award, Shandong Province Specialized and Excellent New Enterprise, Shandong Province Gazelle Enterprise, Qingdao Mayor’s Quality Award. It has also been selected for three consecutive years as one of the “China’s 500 Most Valuable Brands” by the World Brand Lab, with a brand value of 15.526 billion CNY in 2023. Additionally, it is included in the “Top 50 Emerging Brand Value List of Chinese Listed Companies in 2023” by Daily Economic News and “China’s Top 500 Innovative Brands 2023” by the AsiaBrand Group.

We appreciate your attention to Thunderobot. For more exciting updates, please visit our official website: https://www.thunderobot.com/ 

^{1. Maker culture is a DIY movement that promotes hands-on learning and creativity through technology, bridging various fields such as engineering and programming, and facilitates personal-scale projects and sustainable development.}

^{2. RenDanHeYi is a revolutionary business model developed by Haier founder and chairman emeritus of the board of directors Zhang Ruimin that emphasizes user-centricity and empowers employees as entrepreneurs, prioritizing direct interaction with users and independent decision-making in a flat organizational structure.}  

^{3. ITAI (Information Technology Application Innovation) is the innovation in information technology with a focus on creating independent IT infrastructure and standards, aiming for domestic substitution in crucial technology areas as a foundation for data and network security.}